Karina Banda, journalist and Tv Host from Univisión, contacted us to boost her brand and becoming a reference in terms of beauty and lifestyle on different digital platforms.
The main thing was to know the customer, what is that differentiating factor that stands out from the rest of the brands to retain an audience.
We realized that Karina has a very relaxed, but delicate style and that she’s just as she’s presented on social media: an honest person to talk about all aspects of her life.
With this, we developed different guidelines that are considered when carrying out social media work: the types of content, categories, the context, and the tone of the brand that would be reflected in each of the content proposals and videos made later.
On the other hand, one of the most important goals for Karina was for this content to generate income through instream ads on Facebook. To do this, we implemented a strategy that would allow meeting the requirements that this platform requires to monetize, which were successfully obtained in record time, thus allowing the generation of more than $5,000 per month.
In addition, we took on the challenge of creating a graphic line that would represent the concepts defined above. We focus on transmitting both in the color palette, the typography, and the designs, that fresh personality that Karina projects. We managed to make the content stand out and differentiate itself from the rest.