One of the most important things when managing a personal brand is to position it in a way that the audience clearly understands who you are and what you offer. In short, knowing how you want to stand out and work to design that image.
This was what Carlos Adyan, journalist and TV HOST from Telemundo wanted when he contacted us. The challenge with him was that, despite being a renowned journalist, there were other aspects of his life that he wanted to exploit, such as his passion for food, fitness, beauty, fashion, and motivation, which he did not know-how. combine them with your profession.
We began to develop his strategy with an extensive interview that allowed us to know fundamental details to create content strategies, something important when working with personal brands is to preserve their essence in what is published.
We realized that Carlos is a young man who has a very charismatic and authentic personality that would allow him to connect genuinely with the audience.
We include these outstanding characteristics to define all the protocols. In particular, the management protocol. Which was going to allow us to have a perfect distribution that would achieve the objectives set, and that we could effectively balance all the varied themes that Carlos Adyan wanted to play on his platforms.
It was also necessary to create a graphic line that would convey that dynamic, cheerful, and youthful personality without looking like a business brand.
Therefore, we decided to use a minimalist and elegant style, combined with a palette of colors, fonts, and graphic elements that allowed the brand to have a solid presence on the different digital platforms, counting on an audience that is always constantly growing and willing to interact.